Michael Oxton
I build brands and companies.
Today, I'm Co-founder and Chief Business Officer at Everfur, where we're building at-home health testing and AI tools for pets. My focus is brand, growth, GTM, partnerships, and building small, AI-native teams.
Previously co-founded Night Shift Brewing and Night Shift Distributing. Three friends, a Subaru, and a warehouse to 150+ employees, $200M+ in sales, two exits. I like building stuff.
Projects
Outside Now
There's more happening outside than you realize. A short list every morning of what's worth noticing right now: the sky tonight, what the birds are up to, what's blooming or turning. I built it so my kids and I would actually go look.
Pasta Almanac
Every pasta shape identified, measured and paired, each with its own gouache portrait. The shape is half the recipe.
What If You Invested
A historical stock return calculator I built. Pick a stock, amount, and date. See what it'd be worth today.
Playground
Stuff I build with AI. Games, toys, small simulations. Everything runs in the page, so click in and mess with it.
Previously
Night Shift Brewing
Co-founder & CMO. One of the most recognized craft beer brands in New England. Scaled to 150+ employees, 30,000+ barrels/year, 800+ SKUs, and $200M+ in lifetime sales. Led all brand, marketing, creative, and social. Two private exits. Sold 2025.
Night Shift Distributing
Co-founder & CMO. Helped reshape the craft beverage distribution landscape in New England by proving independent distributors could compete with national consolidators. Scaled to 30+ partner brands and $20M+ in annual sales. Sold 2021.
Welch's
Consulted on strategic partnerships and licensing. Oversaw a broad portfolio of CPG licensee partners responsible for $25M+ in annual profit. Led contract negotiations, innovation strategy, and commercial planning.
Easter Seals Massachusetts
Board Member. Advised on marketing strategy, brand positioning, and campaign development. Helped modernize the organization's marketing approach and contributed to fundraising and strategic planning.