Your Brand Is Hosting a Party

Been thinking about this idea of your brand as the host of a party.

It started as a chat with our Everfur team about brand voice on social. But the more I sit with it, the more I think it applies to everything about building a brand - product, content, experience, all of it.

Your brand is the host of a party. Your job is to make people comfortable, welcomed, entertained, glad they came.

You plan the experience before anyone arrives. You introduce people. You anticipate what guests might need. You don't talk about yourself all night.

You make little or big tweaks as the night goes on. You stop and ask:

"What does this feel like if I've never been here before?"

"What about if I've been a few times?"

"What if I'm a regular at these things?"

Every brand decision is a version of this. What's the vibe when someone lands on your site or sees your packaging for the first time? What keeps them coming back? Are you talking at them, or making them feel like they belong?

More to come. I'm digging this analogy.